The Art Establishment

The Art Establishment

The art establishment or elite are the ones who decide if a piece of artwork is good or not based on subject matter, use of colour and technique, although I feel perhaps there is more to it than that. The art elite look to money as well as creativity but there can be confusion between the two. The Painter Jack Vettriano is a popular, his paintings look to vintage styles in fashion and cars and are very popular among many, even people in my family who have one his print in my house; I am not the biggest fan of vettrianos work but I can see why it is popular. The painter Jolomo who was also mentioned in this topic, is the second richest Scottish painter after Vettriano.  Jolomo Style is bright and vivid and popular to buyers due to the name on paintings. I have noticed that from these two examples that the name on the painting is very popular to art collectors who often buy due to popularity, often rising the artists popularity as a result. The issue with this is that artists can be told to reproduce only their popular work. I feel that this destroys the creativity of the artist and that money is the most important part in art; like many other industries such as fashion or music much is placed on the brand of the product. The art elite are often looking for creativity but can also be interested in money and brand.